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Marketing Strategy

Inbound marketing strategy

 

Is your medical practice having trouble initiating a marketing strategy that successfully turns online visitors into new patients?

 

Here at InboundMed, we specialize in training medical practices reach new patients through the Inbound Marketing Methodology.

We can help your team devise a cohesive online marketing campaign strategy that:

  • Attracts new visitors to your site with compelling content that answers their questions.
  • Provides prospects with educational information that establishes you as the professional authority of your field.
  • Nurtures a relationship with prospects by assisting them through their Buyer's Journey.
  • Earns trust by proving your expertise.
  • Grow your business by converting prospective leads into actual patients.

Design Unique Content for Every Step of The Buyer's Journey

We help you identify your ideal patients by creating comprehensive personas that will help you construct campaigns targeting the types of patients you serve.

We will help you create quality content that answers the types of questions prospective patients may ask online.

Have answers available to all potential questions and problems prospects may need help solving.

Learn how to shepherd visitors down the Buyer's Journey using targeted content relevant to their current stage in the decision-making process.

Discover how the three stages of a prospects buying process will help you to tailor specific types of content that will be valuable to them wherever they are at in their journey.

Hubpsot buyer's Journey

Awareness Stage

During the awareness stage, visitors have recognized that they have a problem. Most potential patients will take to the internet to help identify the symptoms they are experiencing and to give a name to their problem.

Learn how to create "top-of-the-funnel" content that gives them answers to their initial questions.

Create blog posts, whitepapers, ebooks, videos, and more to prove to your prospects that you are a trusted expert in your field capable of providing them quality information.

When visitors fill out forms on your pages to obtain free offers from your practice, they allow you to collect their email addresses and other information. 

You can use information collected on your forms to help you decide what other pieces of content you can send them that is valuable to their research.

Consideration Stage

In the consideration stage, visitors have identified their problem, signed up for your free information, and have thus become leads whom you can continue to educate and help them as they research all potential angles of their problems.

Unlike awareness stage content that helps patients identify their problem, consideration stage content should help them identify options and solutions to their problems.

Use emails with workflows to reinforce to prospects that you have the solutions and answers to their exhaustive questions.

Decision Stage

In the decision stage, leads are narrowing down the various solutions to their problems, and taking final considerations of whom they would like to seek help from.

At this stage, your campaign should focus on getting prospects to close by sending them content that contains valuable offers such as free consultations, estimates/quotes of services, free equipment trials, etc.

Continue to nurture a relationship built upon education, trust, and respect and watch your client lists grow.

When done properly, new patients will not only be satisfied with the services rendered, but become advocates for your practice.

 

What can we help you with?

Alaska HubSpot Partner Certified Agency