And while many people mistakenly assume that they are one and the same, they are in fact somewhat different.
Simply put: content marketing is a large piece of the inbound marketing pie. Or rather, content marketing is the delicious fruit filling of the inbound marketing pie. Inbound marketing can include many other forms of generating inbound traffic that are not content centric such as technical SEO strategies, "freemium" trials, and interactive tools among others.
Content marketing is all about fueling the inbound marketing vehicle by regularly generating quality content for a specific audience, that is informative, relevant to the buyer's problems, and valuable.
Content marketing is used to first attract new patients, then nurture a relationship with more valuable information until they feel they are ready to make an informed buying decision.
And because they have grown to trust your company as a thought leader in the field they need help with, they will enthusiastically give you their business based on the relationship that both parties have cultivated together.
Content marketing relies on creating compelling content that is distributed through a variety of mediums to attract new customers.
Knowing the types of content you can produce and the various channels you can publish and promote it on will go a long way towards attracting the ideal customers you are after.
Types of content:
Creating captivating content is great, but unless you have various mediums to publish your content to, even the best content may remain unseen.
How to get your content seen:
Creating content that is meaningful and valuable to buyers but is goal driven for your business can help lead new patients down the sales funnel transforming them from casual visitors into paying customers and even evangelists for your business.
At InboundMed, we specialize in teaching medical practices, organizations, and groups how to strategize an Inbound Marketing campaign. Connect with us today and we can help you grow your patient database.