If you are a healthcare provider in Alaska, you recognize the importance of building recognition among potential patients. Advertising and referrals are smart, but can be expensive and inconsistent. A strong social media strategy targeted at your buyer personas can offer a high return on investment (ROI), simultaneously growing your brand and widening your audience.
While content is "king," and search engine optimization (SEO) must be maximized to ensure your medical practice blog posts are getting found and read, the necessity of building engagement is a third part of the content marketing puzzle that needs to be addressed.
It used to be that simply cross-posting links to your blog was enough. However, the digital "noise" that has taken over the social media stratosphere has made it critical for marketing efforts to focus on the best time and day for posting in order to reach the most members of your target audience.
Medical practices may not be as invested in social media as they ought to be.
After all, generally speaking, the space that healthcare professionals and patients share online can be fraught with potential concerns, namely privacy and liability for misused information.
Many doctors, nurses, and other medical practitioners would rather avoid the world of social media for these reasons, and hospitals tend to have strict policies for employees with regard to using these platforms while on the clock and while using hospital property.
Still, the need to engage in social media is an important one for any medical practice based on the way that inbound marketing functions. There is considerable value in using social media to establish your medical practice. Your effort to find and appeal to future patients starts with providing quality blog content, but its shareability in social channels is what gives it traction out on the web.
Doctors may be late to the game when it comes to using social media as part of a marketing strategy.
And for good reason: physicians are, by their very nature, risk averse.
Social media, though it has been around for almost two decades, is still something of a Wild West frontier in many ways.
However, it's now an ingrained part of the social tableau, making it more critical than ever for doctors to start learning the ropes in the world of social networking if they are to compete for medical marketing space online.
How to master social media as a healthcare professional may be an additional challenge to the busy practice, as well. Knowing how you can benefit, what you should avoid, and how you might go about building a social media presence is well worth the time invested, as its benefits to the medical marketing strategy are considerable.