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inboundMed Blog

Alaska Healthcare Marketing: Focus on semantics in 2017

Jan 4, 2017 5:30:00 AM / by inboundMed posted in search engine marketing, Search engine optimization, semantic search

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There are a good number of marketing websites laying out trends and best strategies for search engine optimization (SEO) in the coming year.

One that we would like to recommend that you focus on as part of your own medical marketing effort is semantic search. 

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Alaska Healthcare Marketing: What's the ideal word count for a blog?

Dec 9, 2016 5:30:00 AM / by inboundMed posted in blogging, Search engine optimization

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When we speak with new clients about Alaska healthcare marketing, one of the most common questions about blogging for business regards the length of content. How many words should a blog post be? 

This might hail back to the days of composition class, when assignments were made by teachers with the specific goal for each book report or an essay to meet a length requirement.

The idea of "word count" is different in today's digital communications, however. The questions is not about "how long" a post should be, but how effective your content is at the word count you choose. 

We have touched on the word count in this previous article, "Meet these 4 standards for the best medical blog posts," but let's talk about blog post lengths, why word count matters, and what "the rules" are today. 

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Why do I need to know about Keywords for My Medical Practice Blog?

Oct 6, 2016 5:30:00 AM / by inboundMed posted in search engine marketing, Search engine optimization, keywords

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For a busy medical practice looking to attract new patients and build its base through a healthcare blog, the concept of keywords may seem to only relate to advertising using the pay-per-click model.

However, inbound marketing relies on the intelligent and strategic application of optimized keywords to activate proper search engine optimization (SEO) of any medical practice's website. 

You can get a lot of mileage out of smart keyword usage, but you need to know what they are and why they matter to your medical marketing strategy first. 

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