When we speak with new clients about Alaska healthcare marketing, one of the most common questions about blogging for business regards the length of content. How many words should a blog post be?
This might hail back to the days of composition class, when assignments were made by teachers with the specific goal for each book report or an essay to meet a length requirement.
The idea of "word count" is different in today's digital communications, however. The questions is not about "how long" a post should be, but how effective your content is at the word count you choose.
We have touched on the word count in this previous article, "Meet these 4 standards for the best medical blog posts," but let's talk about blog post lengths, why word count matters, and what "the rules" are today.