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inboundMed Blog

Why you should know your patients' "pain points" as a medical blogger

Sep 22, 2016 5:30:00 AM / by inboundMed posted in blogging, Inbound Marketing, pain points


Pain is not only a medical term, but a marketing consideration. When you ask a patient to fill out a pain scale handout (i.e. "Circle the face that best represents how much pain you feel right now"), you are practicing discernment as part of your job as a medical professional. 

So too does a medical marketing strategy rely on a more discerning understanding about the needs of its potential new patients. 

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