Since embarking on your inbound marketing initiative, you have most likely done some homework. You have identified your Alaska healthcare customer buyer persona, mapped out their decision making process, or buyer's journey, and hopefully leveraged your office team's knowledge to brainstorm a list of awesomely interesting blog topics as long as your arm. Now, with your tablet at the ready, your are set to hammer out a blog post that will delight your audience and woo them to be your patient. Right?
Sometimes the shortest distance between two points is not a straight line, but a carefully targeted pathway of action items to execute so that you can achieve specific goals.
Following this crooked path of key stepping stones, you can build a marketing strategy for your healthcare company or medical practice which shrinks the distance between you and your prospective patients and can greatly increase the odds that you will expand your patient base as a result.
Knowing where to start when it comes to writing a medical blog can be one of the biggest roadblocks facing any medical practice launching a new content marketing strategy.
There are so many different directions you could go, so many subjects to address.
On top of all this, you frequently hear how "content is king," but this does nothing to clarify what you should be writing about.
How do you create an editorial calendar for your blog from an infinite number of topics?
We like to start with that simple childhood game, 20 Questions.
Random ideas aren't strategic, however. You'll want some sort of content strategy from the beginning.
One possible approach is to compose your opening blog posts following a content marketing theme.