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inboundMed Blog

The best keyword tools for healthcare marketing: Google Correlate

Oct 11, 2016 5:30:00 AM / by inboundMed posted in keywords


In our previous discussion about using keywords in healthcare marketing, we mentioned a number of keyword tools you can use to find the right keywords to serve the content development and search engine optimization (SEO) needs of your medical practice blog.

Over the next few weeks, we'll feature how the best of these work to help you understand the variety and functionality of these different tools for narrowing down keywords. 

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Why do I need to know about Keywords for My Medical Practice Blog?

Oct 6, 2016 5:30:00 AM / by inboundMed posted in search engine marketing, Search engine optimization, keywords


For a busy medical practice looking to attract new patients and build its base through a healthcare blog, the concept of keywords may seem to only relate to advertising using the pay-per-click model.

However, inbound marketing relies on the intelligent and strategic application of optimized keywords to activate proper search engine optimization (SEO) of any medical practice's website. 

You can get a lot of mileage out of smart keyword usage, but you need to know what they are and why they matter to your medical marketing strategy first. 

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