Medical practices may not be as invested in social media as they ought to be.
After all, generally speaking, the space that healthcare professionals and patients share online can be fraught with potential concerns, namely privacy and liability for misused information.
Many doctors, nurses, and other medical practitioners would rather avoid the world of social media for these reasons, and hospitals tend to have strict policies for employees with regard to using these platforms while on the clock and while using hospital property.
Still, the need to engage in social media is an important one for any medical practice based on the way that inbound marketing functions. There is considerable value in using social media to establish your medical practice. Your effort to find and appeal to future patients starts with providing quality blog content, but its shareability in social channels is what gives it traction out on the web.