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inboundMed Blog

10 ways your best medical blog posts can gain more traction

Nov 1, 2016 5:30:00 AM / by inboundMed posted in healthcare marketing


No doubt you have some posts that have served your medical practice blog well in terms of repeat traffic. These are usually relevant, "evergreen" posts of high-quality content that have successfully connected you with readers who, down the line, may end up becoming—or have already become—new patients.

In the world of content marketing, there is no such thing as "one and done." You can—and should—get as much mileage out of your best content. In most cases, the majority of the legwork has been done during the process of writing the post. It doesn't take much more to spiff it up and resend it out into the world. 

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Anatomy of an effective Call to Action

Oct 26, 2016 5:30:00 AM / by inboundMed posted in blogging, healthcare marketing


A Call to Action (CTA) is an interactive element on your website (often in your blog) which directs your reader to take some sort of action. This could be to download a free publication, ask for a health assessment, or take a quiz about symptoms or side effects.

Building an interactive marketing tool like a CTA doesn't have to be difficult. In fact, it should be one of the easier things you can do to drive engagement... you'll (ideally) make CTAs for many different products or services as the need arises.

To simplify the task, we've included ten key "bones" below that make up the CTA "skeleton." The way you incorporate them may vary from one CTA to the next, because your CTAs should be tailored for each group they're designed to reach. For healthcare marketing purposes, this could be patients, other doctors, patient's families, or other caregivers. (You usually decide who these groups are by creating personas.)

At any rate, each CTA you build should still include all of the features below if your goal is to guide your reader further along their patient (or customer) journey, toward the all-important Zero Moment of Truth, when they finally decide it's time to give your medical practice a call to schedule a visit.

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4 stepping stones to successful online healthcare marketing

Oct 19, 2016 5:30:00 AM / by inboundMed posted in medical practice, healthcare marketing


Sometimes the shortest distance between two points is not a straight line, but a carefully targeted pathway of action items to execute so that you can achieve specific goals.

Following this crooked path of key stepping stones, you can build a marketing strategy for your healthcare company or medical practice which shrinks the distance between you and your prospective patients and can greatly increase the odds that you will expand your patient base as a result. 

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