<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1717549828521399&amp;ev=PageView&amp;noscript=1">

inboundMed Blog

Seven Compelling Reasons You Gotta Have A Content Marketing Calendar

May 3, 2017 7:44:25 PM / by Kevin Asp posted in content marketing


"Failing to plan is planning to fail." ~Benjamin Franklin

When embarking on the exciting journey of content marketing, getting real results takes more than cranking out content and posting on a few social media sites. Even if you know and understand your buyer persona, and have thought of dozens of killer topics for content, you need to plan your strategy. 

Read More

Hurry Up and Wait: See Results from Your Content Marketing In Alaska

May 1, 2017 6:53:28 AM / by Kevin Asp posted in content marketing


"I started my blog last week. I should have some new patients by now!"

While this statement is a bit tongue-in-cheek, we do understand the importance of believing in your content marketing strategy's ability to deliver tangible results, as fast as possible. Content marketing results and return on investment (ROI) can seem like slippery, obscure numbers that are hard to figure out. It may also feel like it takes forever to see any benefits from your efforts. 

Read More

Healthcare blogs need to step away from the clickbait

Nov 3, 2016 5:30:00 AM / by inboundMed posted in content marketing

1 Comment

You've heard the term clickbait (or its cousins likebait, linkbait, or sharebait). You've probably clicked on it, maybe without even knowing it.

What's worse, legitimate medical practices may have even practiced clickbait-styled tactics in their efforts to increase their web traffic to their healthcare blogs. 

We're here to tell you: Don't. 

Read More

20 Questions: How to build the first posts for your medical blog

Sep 20, 2016 6:30:00 AM / by inboundMed posted in blogging, medical practice, content marketing


Knowing where to start when it comes to writing a medical blog can be one of the biggest roadblocks facing any medical practice launching a new content marketing strategy.

There are so many different directions you could go, so many subjects to address.

On top of all this, you frequently hear how "content is king," but this does nothing to clarify what you should be writing about.

How do you create an editorial calendar for your blog from an infinite number of topics? 

We like to start with that simple childhood game, 20 Questions.

Read More

Request a Free Marketing Assessment

Subscribe to our blog

Recent Posts

Sleep Medicine Practice Marketing
inboundmed your hubspot gold tier certified partner
Alaska HubSpot Partner Certified Agency