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inboundMed Blog

Lost Out to Competition? 6 Ways to Re-Target Those Alaska Patients

Jul 6, 2017 1:55:20 PM / by Kevin Asp posted in social media marketing



As much as you would like every person who comes across your company name to end up being your patient, you know that's not realistic. Some of them are bound to choose a different provider. Maybe their sister recommends another healthcare center in Alaska, they stumble across one closer to where they work, or they read a blog post from another provider that connects with them and addresses their pain points more than your information did. 

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How to Flawlessly Repurpose Content for Your Medical Practice

Jun 22, 2017 6:00:00 AM / by Kevin Asp posted in repurpose content


Writing a blog post takes time and energy. Deciding on the topic, choosing proper keywords, backing it up with research, and actually sitting down to let words flow from you brain into your tablet is quite a process. 

Once you create a killer blog post, what do you do? Post it, share it on social media, maybe. Then what?

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Considering Using Facebook Live? Top Tips to Make It Pay Off in Alaska

Jun 21, 2017 6:05:50 PM / by Kevin Asp posted in social media, facebook live


If you are a healthcare provider in Alaska, you recognize the importance of building recognition among potential patients. Advertising and referrals are smart, but can be expensive and inconsistent. A strong social media strategy targeted at your buyer personas can offer a high return on investment (ROI), simultaneously growing your brand and widening your audience. 

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Seven Compelling Reasons You Gotta Have A Content Marketing Calendar

May 3, 2017 7:44:25 PM / by Kevin Asp posted in content marketing


"Failing to plan is planning to fail." ~Benjamin Franklin

When embarking on the exciting journey of content marketing, getting real results takes more than cranking out content and posting on a few social media sites. Even if you know and understand your buyer persona, and have thought of dozens of killer topics for content, you need to plan your strategy. 

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Hurry Up and Wait: See Results from Your Content Marketing In Alaska

May 1, 2017 6:53:28 AM / by Kevin Asp posted in content marketing


"I started my blog last week. I should have some new patients by now!"

While this statement is a bit tongue-in-cheek, we do understand the importance of believing in your content marketing strategy's ability to deliver tangible results, as fast as possible. Content marketing results and return on investment (ROI) can seem like slippery, obscure numbers that are hard to figure out. It may also feel like it takes forever to see any benefits from your efforts. 

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Dissecting A Great Medical Blog Post: All About Layout and Structure

Apr 19, 2017 12:42:56 PM / by Kevin Asp posted in blogging, medical practice, blog topics

1 Comment

Since embarking on your inbound marketing initiative, you have most likely done some homework. You have identified your Alaska healthcare customer buyer persona, mapped out their decision making process, or buyer's journey, and hopefully leveraged your office team's knowledge to brainstorm a list of awesomely interesting blog topics as long as your arm. Now, with your tablet at the ready, your are set to hammer out a blog post that will delight your audience and woo them to be your patient. Right? 

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Find Topics to Write About that Appeal to Alaska Healthcare Customers

Apr 17, 2017 1:19:10 PM / by Kevin Asp posted in Blog Titles, blog topics


As an Alaska healthcare provider, you understand the importance of having your name out there as a professional, experienced, trustworthy organization. How do you do that? Happy client referrals are one way, but shouldn't be the only avenue you use in gaining new patients. 

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Mapping The Consumer Decision Making Process In Alaska Healthcare

Apr 13, 2017 12:41:05 PM / by Kevin Asp posted in buyers journey


Businesses need customers. Small or large, local or international, a strong, profitable customer base is the difference between thriving and faltering. And, unlike ten years ago, the majority of shoppers are not asking their neighbor for recommendations or looking in the phone book to find an answer to their needs. 

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Develop A Killer Buyer Persona for Your Alaska Healthcare Organization

Apr 10, 2017 6:00:00 AM / by Kevin Asp posted in buyer persona


There are a variety of valid, essential reasons for a buyer persona. Unfortunately, it's much easier to crank out content, or even worse, sales copy, that lists your medical marketing company's offerings without using your resources to uncover and develop your specific buyer persona.  

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Alaska Healthcare Marketing: Focus on semantics in 2017

Jan 4, 2017 5:30:00 AM / by inboundMed posted in search engine marketing, Search engine optimization, semantic search


There are a good number of marketing websites laying out trends and best strategies for search engine optimization (SEO) in the coming year.

One that we would like to recommend that you focus on as part of your own medical marketing effort is semantic search. 

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