Why we like Jay Baer
Jay Baer is a renowned business strategist who has delivered hundreds of insightful and humorous presentations worldwide. He is a New York Times best-selling author of five books and an advisor to more than 700 companies including Caterpillar, Nike, The United Nations and 32 of the FORTUNE 500.
Baer is founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service; its Media division runs the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives.
He also hosts the popular Social Pros podcast, which was named the best marketing podcast in the 2015 Content Marketing Awards.
At AIMS, Baer will present on the topic, "Hug Your Haters," which not only addresses the perils of managing customer service in the digital age, but is also the title of his new book, which he's based on "an extensive, proprietary study into the Science of Complaint: how, where, and why we complain."
What Alaska's medical practices stand to gain from Baer at this year's AIMS
What Baer has learned about managing customer service should be invaluable to any practice trying to amp up its inbound medical marketing strategy in Alaska.
The timing of Baer's presentation couldn/t be better.
The most recent Gallup Poll measuring public perception of the healthcare field shows a significant downward trend.
By co-sponsoring Baer, we hope to promote tactics we believe will inspire medical offices and physician groups to think in new ways about problems with patient trust. Healthcare marketing using inbound marketing strategy—if done with foresight and relevance—can convey authority, reliability, and transparency for medical practices in ways that can attract new patients looking for care.
We are a locally owned, Alaska-based medical marketing company focusing on building patient trust through educational content. Our CEO, Kevin Asp of Soldotna, is the previous founder and owner of Alaska Sleep Clinic. It was through his efforts using content marketing in Alaska that ASC became positioned as the most trafficked independent sleep center website in the world.
We understand the specific challenges that small businesses, especially in the medical and healthcare space, face with building and expanding the patient base through inbound marketing. Having an Alaska-based business adds additional challenges to the mix, many which require more savvy utilization of the Internet to help new patients find doctors through digital "word of mouth." Our efforts here at inboundMed are designed specifically to meet all of these needs, for those who need medical group marketing in Alaska and beyond.
If you plan to attend the AIMS, don't miss what Jay Baer has to contribute to the dialog on inbound marketing; you'll soon learn why he's considered "The World's Most Inspirational Marketing and Customer Service Speaker!"
And please look for inboundMed in the vendor arena! We'll have staff on hand to discuss, in detail, why and how your medical office, clinic, or physicians group in Alaska can benefit from launching an inbound marketing campaign.
About the Alaska Inbound Marketing Summit (AIMS)
This annual Alaska business summit focuses on brand management and strengthening for small and large businesses, nonprofits, marketing agencies, CMOs, web developers, content providers, bloggers... anyone who needs to learn the latest in inbound marketing strategies. You'll find opportunities for networking, learning, and strategizing during this one-day event. Check out the conference schedule here.
Check out our free e-book on medical inbound marketing here and learn how you can build patient trust through educational content.