A Call to Action (CTA) is an interactive element on your website (often in your blog) which directs your reader to take some sort of action. This could be to download a free publication, ask for a health assessment, or take a quiz about symptoms or side effects.
Building an interactive marketing tool like a CTA doesn't have to be difficult. In fact, it should be one of the easier things you can do to drive engagement... you'll (ideally) make CTAs for many different products or services as the need arises.
To simplify the task, we've included ten key "bones" below that make up the CTA "skeleton." The way you incorporate them may vary from one CTA to the next, because your CTAs should be tailored for each group they're designed to reach. For healthcare marketing purposes, this could be patients, other doctors, patient's families, or other caregivers. (You usually decide who these groups are by creating personas.)
At any rate, each CTA you build should still include all of the features below if your goal is to guide your reader further along their patient (or customer) journey, toward the all-important Zero Moment of Truth, when they finally decide it's time to give your medical practice a call to schedule a visit.