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inboundMed Blog

Seven Compelling Reasons You Gotta Have A Content Marketing Calendar

May 3, 2017 10:44:25 PM / by Kevin Asp posted in content marketing

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"Failing to plan is planning to fail." ~Benjamin Franklin

When embarking on the exciting journey of content marketing, getting real results takes more than cranking out content and posting on a few social media sites. Even if you know and understand your buyer persona, and have thought of dozens of killer topics for content, you need to plan your strategy. 

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Hurry Up and Wait: See Results from Your Content Marketing In Alaska

May 1, 2017 9:53:28 AM / by Kevin Asp posted in content marketing

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"I started my blog last week. I should have some new patients by now!"

While this statement is a bit tongue-in-cheek, we do understand the importance of believing in your content marketing strategy's ability to deliver tangible results, as fast as possible. Content marketing results and return on investment (ROI) can seem like slippery, obscure numbers that are hard to figure out. It may also feel like it takes forever to see any benefits from your efforts. 

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Dissecting A Great Medical Blog Post: All About Layout and Structure

Apr 19, 2017 3:42:56 PM / by Kevin Asp posted in blogging, medical practice, blog topics

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Since embarking on your inbound marketing initiative, you have most likely done some homework. You have identified your Alaska healthcare customer buyer persona, mapped out their decision making process, or buyer's journey, and hopefully leveraged your office team's knowledge to brainstorm a list of awesomely interesting blog topics as long as your arm. Now, with your tablet at the ready, your are set to hammer out a blog post that will delight your audience and woo them to be your patient. Right? 

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Find Topics to Write About that Appeal to Alaska Healthcare Customers

Apr 17, 2017 4:19:10 PM / by Kevin Asp posted in Blog Titles, blog topics

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As an Alaska healthcare provider, you understand the importance of having your name out there as a professional, experienced, trustworthy organization. How do you do that? Happy client referrals are one way, but shouldn't be the only avenue you use in gaining new patients. 

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Mapping The Consumer Decision Making Process In Alaska Healthcare

Apr 13, 2017 3:41:05 PM / by Kevin Asp posted in buyers journey

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Businesses need customers. Small or large, local or international, a strong, profitable customer base is the difference between thriving and faltering. And, unlike ten years ago, the majority of shoppers are not asking their neighbor for recommendations or looking in the phone book to find an answer to their needs. 

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Develop A Killer Buyer Persona for Your Alaska Healthcare Organization

Apr 10, 2017 9:00:00 AM / by Kevin Asp posted in buyer persona

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There are a variety of valid, essential reasons for a buyer persona. Unfortunately, it's much easier to crank out content, or even worse, sales copy, that lists your medical marketing company's offerings without using your resources to uncover and develop your specific buyer persona.  

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Alaska Healthcare Marketing: Focus on semantics in 2017

Jan 4, 2017 8:30:00 AM / by Tamara Sellman posted in search engine marketing, Search engine optimization, semantic search

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There are a good number of marketing websites laying out trends and best strategies for search engine optimization (SEO) in the coming year.

One that we would like to recommend that you focus on as part of your own medical marketing effort is semantic search. 

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Alaska Medical Marketing: The best times & days to post to social media

Dec 15, 2016 8:30:00 AM / by Tamara Sellman posted in social media

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While content is "king," and search engine optimization (SEO) must be maximized to ensure your medical practice blog posts are getting found and read, the necessity of building engagement is a third part of the content marketing puzzle that needs to be addressed.

It used to be that simply cross-posting links to your blog was enough. However, the digital "noise" that has taken over the social media stratosphere has made it critical for marketing efforts to focus on the best time and day for posting in order to reach the most members of your target audience.

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Alaska Healthcare Marketing: Which social media channels should I use?

Dec 13, 2016 8:30:00 AM / by Tamara Sellman posted in Inbound Marketing, social media

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Medical practices may not be as invested in social media as they ought to be.

After all, generally speaking, the space that healthcare professionals and patients share online can be fraught with potential concerns, namely privacy and liability for misused information.

Many doctors, nurses, and other medical practitioners would rather avoid the world of social media for these reasons, and hospitals tend to have strict policies for employees with regard to using these platforms while on the clock and while using hospital property. 

Still, the need to engage in social media is an important one for any medical practice based on the way that inbound marketing functions. There is considerable value in using social media to establish your medical practice. Your effort to find and appeal to future patients starts with providing quality blog content, but its shareability in social channels is what gives it traction out on the web.

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Alaska Healthcare Marketing: What's the ideal word count for a blog?

Dec 9, 2016 8:30:00 AM / by Tamara Sellman posted in blogging, Search engine optimization

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When we speak with new clients about Alaska healthcare marketing, one of the most common questions about blogging for business regards the length of content. How many words should a blog post be? 

This might hail back to the days of composition class, when assignments were made by teachers with the specific goal for each book report or an essay to meet a length requirement.

The idea of "word count" is different in today's digital communications, however. The questions is not about "how long" a post should be, but how effective your content is at the word count you choose. 

We have touched on the word count in this previous article, "Meet these 4 standards for the best medical blog posts," but let's talk about blog post lengths, why word count matters, and what "the rules" are today. 

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