Who knew that diabetes and obstructive sleep apnea (OSA) could be related? People who have both do, and are probably the most compliant with continuous positive airway pressure (CPAP) therapy because they know its benefit to both conditions.
Consider this: Diabetes is a worldwide epidemic. Meanwhile, sleep-disordered breathing often remains undiagnosed and, therefore, untreated. A correlation between both conditions is not surprising, as today's research confirms.
It's the time of year when concerns about depression begin to crop up. Did you know that there have been some important findings about relationships between obstructive sleep apnea (OSA) and depression in the last few years?
Recent studies suggest that doctors may need to reconsider how they screen patients with depressive symptoms because these patients might also be struggling with undiagnosed OSA.
It is estimated that approximately 20 million people in the U.S. alone suffer from sleep apnea, and of those 20 million, only about 20% of them will seek treatment. Furthermore, only about half of all people diagnosed with sleep apnea and are given continuous positive airway pressure (CPAP) therapy, will continue to treat their disorder.
Smart Alaska business leaders know they need to consistently find ways to access new customers. They grasp the importance of continually expanding their brand's recognition and staying in front of people who could eventually become their clients. Managing this takes commitment, research and, of course, considerable resources.
Can people in your geographic area find you? No, we aren't talking about the street you are on. We mean online. How can people who are looking for an answer to their problem find you during their Zero Moment of Truth (ZMOT)?
Local SEO content is the answer. By creating and sharing content, you build your SEO rankings, are more discoverable, and can drive traffic to your medical website, increase interest in your business, and expand you patient list.
You just need to know how...
As much as you would like every person who comes across your company name to end up being your patient, you know that's not realistic. Some of them are bound to choose a different provider. Maybe their sister recommends another healthcare center in Alaska, they stumble across one closer to where they work, or they read a blog post from another provider that connects with them and addresses their pain points more than your information did.
Writing a blog post takes time and energy. Deciding on the topic, choosing proper keywords, backing it up with research, and actually sitting down to let words flow from you brain into your tablet is quite a process.
Once you create a killer blog post, what do you do? Post it, share it on social media, maybe. Then what?